Our oMEGAcheck +™ quality program includes over 200 steps, producing superior Omega-3 fish oils that meet and exceed quality, freshness and purity standards. This quality program is in place from the handling of raw materials straight through to the finished product. Additionally, our oils meet or exceed the quality guidelines established by international governing bodies including the European Commission (EC), Norwegian Food Safety Authority (NFSA), Health Canada, the United States Food and Drug Administration (FDA), the Environmental Protection Agency (EPA), the Council for Responsible Nutrition (CRN), and the Global Organization for EPA and DHA Omega-3 (GOED).
Sustainable & traceable fish oils
Genuine Health is committed to sourcing fish oils that are from wild-caught, sustainable fisheries, strictly regulated by government agencies. These fisheries support biodiversity, are environmentally responsible, and globally ranked #1 for sustainability. The waters in which the fish are harvested are closely monitored to assess biomass and to avoid the degradation of all marine species, including plankton, seabirds and sea lions. Genuine Health also maintains full control of our fish oil supply chain: from harvest to manufacturing there is full visibility will all stages of production. Each and every batch can be traced back to the catch!
To read more on the UBC Sustainability Report, click here.
Our fresh technology™ ensures optimal absorption and guarantees no fishy repeat or odour. Our fish oils are carefully purified to completely eliminate the taste and smells that are typically associated with fish oils, and deodorized with a proprietary antioxidant system that stabilizes and protect the oils. Finally, specific handling and storage procedures are monitored to protect the integrity of these specialized oils. From catch to consumer, Genuine Health’s oils are processed using the most advanced technologies, resulting in the cleanest, purest and freshest fish oils available today.
Genuine Health is committed to conducting research on our own products, not relying solely on generic studies that illustrate the benefits of EPA and DHA. Genuine Health omega-3 oils have been the subject of vigorous scientific investigation in human studies conducted across North America.
Rigorous 3rd party testing
All Genuine Health fish oils are subjected to 3rd Party Testing by International Fish Oil Standards (IFOS) and we are proud to have achieved a 5 star rating! IFOS rated fish oils must meet the certain criteria of matching the label claim for EPA and DHA, and meet the safety standards for environmental contaminants set by the Council for Responsible Nutrition (CRN), the Global Organization for EPA and DHA Omega-3 (GOED) and the World Health Organization (WHO).
omega-3 oil freshness and safety is guaranteed based on these 3rd party test results for oxidation and contaminants including:
- Dioxins and furans
- Dioxin-like PCBs
- Acid value
5 Star IFOS rating
5 Star International Fish Oil Standards (IFOS) Rating for oil freshness and safety is guaranteed based on 3rd party test results for oxidation and contaminants including heavy metals, dioxins and PCBs.