It looks like you’re viewing the wrong region of our website. Please click here to go the Canadian version of our website.
Looking for Genuine Health products outside of USA or Canada? Please click here to go to find an international retailer.
fermented | Genuine Health
Love Your Gut

Change the way your body is nourished with fermented supplements – highly absorbable, proven formulas that strengthen gut health and amplify your nutrition.

 

  • Nourish More
  • Digest More
  • Absorb More
Revolutionize Your Gut Health
Nourish More

Nourish More

It isn’t easy to nourish your body in todays’ world: changes in agriculture, soil erosion, and the overuse of pesticides and fertilizers have rendered our food less nutritious than it once was. Even the healthiest foods today have been diminished from the state nature intended! What if you could take a variety of the healthiest foods: vegetable, fruits, clean proteins sources, beneficial fats and even superfoods and make them even MORE nourishing? Well, we did just that!

More

Fermented whole foods have long been used in the diets of our ancestors and contain powerful plant-based chemicals that are protective against chronic disease. Fermentation amplifies the nutrition of food by increasing the nutrient profile, and bioavailability of a variety of nutrients, including, but not limited to B vitamins, magnesium, and zinc.

Traditional techniques have even exhibited the ability to generate NEW nutrients within these foods throughout the process. Studies have shown that fermentation magnifies the benefits of plants and herbal blends and in some cases produces unique phytonutrients, antioxidants and anti-inflammatory compounds that did not exist prior to fermentation.

In other words – fermentation increases the power of your nutrition!

This is what inspired us to formulate products using fermentation – so that people could get superior nutrition from their supplements. Our unique fermentation process results in supplements that provide superior absorption of high-quality natural, food-based ingredients: protein, fermented fibre, fermented plant foods, and fermented essential fatty acids. These work synergistically with proven ingredients that target and benefit key body systems, all while advancing digestive health!

Close
Digest More

Digest More

Nutrition is all about what you get out of it – literally! Your food is only as good as how the body utilizes it. Our digestive system is designed to efficiently process foods through a series of physical mechanisms and chemical catalysts. Unfortunately, this is compromised for many people, with as many as 20 million Canadians suffering from digestive disorders every year. This is where fermentation makes a huge difference: when foods have been fermented, they have primed for optimum digestion!

More

Even the highest-quality plant-based ingredients contain “anti-nutrients”: substances that naturally occur in plant foods, acting as a “mesh” – trapping nutrients and preventing your body also from accessing them. When we eat foods with intact or even partially removed anti-nutrients, we’re deprived of their full nutritional potential and sometimes suffer from unpleasant side-effects: including gas and bloating. Only fermentation can completely remove this “mesh” freeing the nutrients for absorption by the body.  We ensure this process is done correctly by utilizing artisanal methods to effectively remove these anti-nutrients from our high nutritionally potent whole-food ingredients in our formulas.

The other side of fermentation is its ability pre-digest components of food, including those that our body isn’t entirely equipped to handle. This is achieved through beneficial bacterium used in traditional, artisanal fermentation techniques that transform foods so they are ready for your body to process the nutrients with ease, and the energy exerted in digestive actions are reduced! Don’t look to “get more” from your supplement – digest more with fermented supplements!

*Canadian Digestive Health Foundation

Close
Absorb More

Absorb More

High protein gram counts can look great on paper, but what matters more is the quality of the protein and how well it can be absorbed by your body! Simply put, fermentation makes a better protein – fermented plant-based proteins are absorbed up to 40% more than unfermented, and fermented dairy is absorbed up to 25% more than unfermented.

More

Your gut lining is the gate-keeper for nourishment! A healthy intestinal mucosa allows for an efficient flow of nutrients to be delivered to organs and tissues throughout the body. In essence: it defines what shall, and what shall not pass into the bloodstream from the foods we eat. But – just as our food supply has been compromised – factors have played a role in reducing the integrity of our gut health: poor dietary choices, over-use of antibiotics and sanitizing cleaners are all parts of our culture that reduces gut flora.

We rely on a healthy gut for optimal immune function, protecting us from disease, not to mention maintenance of proper digestion functioning to assimilate our food & nutrients! This mucosa has a role in preventing sickness as well, acting as the body’s internal, second skin that also protects against pathogens and other harmful materials.

This is where fermented supplements lead the charge in restoring and maintaining a healthy gut environment! Fermented foods support healthy bacteria and nourish the gut to support the integrity of the mucosa. Research indicates that fermented plant-based foods have a greater anti-inflammatory influence vs. their unfermented counterparts, and fermented herbal ingredients have been reported to be more effective for protection of the intestinal lining.

Fermented ingredients provide nourishment that is readily consumed by our gut flora: the trillions of beneficial bacteria that reside in our gut and play an integral role in our health. Some fermented ingredients, like VitaFibre have prebiotic properties: meaning they act as fertilizer for these bacterial colonies – promoting health in their numbers and function.

Fermentation supports a strong gut structure and thriving biodiversity so that you absorb MORE! With fermented supplements from Genuine Health – your gut benefits from every serving – to get maximum absorption and change the way your body is nourished!

Close

Fermented Ingredients

Click on an ingredient below to learn more and see which products they’re contained in.

Grassfed California Dairy
Grassfed California Dairy
Clean, Californian grass fed milk
Fermented Olive Fruit
Fermented Olive Fruit
A primary source of healthy unsaturated fats.
Fermented Purple Carrot Root
Fermented Purple Carrot Root
Contains high levels of antioxidants.
Fermented Purslane Plant
Fermented Purslane Plant
Purslane has more omega-3 than any other green plant!

Frequently Asked Questions

Q
First of all – what is fermentation, anyway?
A

Great Question! Fermentation is a really cool process. One that happens organically in nature and intentionally in controlled environments! We have all encountered fermentation before whether we know it or not – fermentation is responsible for both a lovely glass of wine, and freaky “science experiments” left in the back of the fridge too long.

Quick chemistry lesson: Fermentation is a natural metabolic practice that converts a carbohydrate, (i.e. sugar), into an alcohol or an acid.  There are certain substances that initiate and carry out the fermentation process – including bacteria and yeast.  For example – beer relies upon yeast as the catalyst in the fermentation of the sugars from a mash of specific ingredients that creates its unique flavour, alcohol content and carbonation.  The making of yogurt entails the use of certain strains of bacteria that partially digest the milk – creating lactic acid in the process which is responsible for the characteristic sour tang and thickened consistency of yogourt.

Q
How does Fermentation improve our nutrition?
A

The process of fermentation removes anti-nutrients such as phytates and lignans that act like a metal mesh around the nutrients in foods – amino acids, minerals and other nutrients, which wreak havoc on the digestive system. During fermentation – this mesh is disarmed so the nutrients are liberated and ready for absorption. Fermentation increases the production of new antioxidant chemicals – more powerful and better absorbed than polyphenols in unfermented food and beverages.

Put simply, thanks to fermentation, nutrients are ready for absorption.

Q
How does fermentation benefit our health?
A

Fermentation is beneficial to our “microbiota” ie:  “the ecological community of commensal, symbiotic and pathogenic microorganisms that literally share our body space1”. We exist in harmony with these microbes – on our skin, in our organs and there are a variety of strains in our digestive systems.  Fermentation is a part of our body’s daily metabolic activity. Strains of yeast and bacteria exist on and inside of us – with a proportion of them as our “mutualists”, meaning that our coexistence benefits both us and the health of the microbes. In fact, for every cell we have in our body, we have 10x the bacteria, giving us what some microbiologists refer to as a “second genome”.

Unfortunately, yeast and bacteria can sometimes get a bad rap, and aren’t always embraced by a society obsessed with anti-bacterial cleansers, Candida diets, and over sanitization – which contributes to the increase of some modern diseases! In actuality, yeasts and bacteria serve a major purpose in our body’s health – and incorporating them into our diet is integral to our health.

Q
So….. how do I get the benefits of fermentation?
A

While traditional diets were up to 30% fermented, in today’s world, it’s not very realistic for it to make up that much of your diet. Some fermented foods like sauerkraut, kimchi, kombucha, miso, and natural sourdough breads can be incorporated in your diet for a dose of fermented fare, but supplementation is an easier and time-efficient way to increase your intake. In fact, the plant and whole-food based ingredients used in high-quality supplements fermented using traditional techniques have been shown to provide specific health benefits!

Research indicates that fermented botanical preparations provide a more pronounced in vivo anti-inflammatory influence vs. their unfermented counterparts and fermented herbal ingredients have been reported to be more effective for antioxidant support, bone health, immunity, and protection of the intestinal lining.” Dr Alan Logan, ND

Try adding a scoop of fermented whole body NUTRITION with greens+ or fermented vegan proteins+ to your morning smoothie as an easy way to increase your intake of healthy bacteria. Or – take a delicious fermented vegan protein bar in your bag or car to get the benefits on-the-go!

Q
What are the benefits to prebiotics versus probiotics?
A

Both prebiotics and probiotics are important factors to a healthy gut and they work together to nourish the gut flora.  A healthy gut helps improve overall health through immune and digestive support; preventing allergies, gas, bloating and constipation; producing some vitamins, absorbing minerals and eliminating toxins.

Prebiotics prep the gut for healthy ecology.  Prebiotics are fibre-rich food ingredients that are typically difficult for humans to digest.  Prebiotics specifically encourage the growth of beneficial microbes (probiotics).  For example, a fermented prebiotic – VitaFibreTM (Isomaltooligosaccharides) – supports the proliferation (or growth) of probiotics.

Now for the probiotics.  Probiotics are specific microbial strains with different benefits dependent upon the strain used.  In greens+ we use 8 strains of probiotics to provide a daily source of probiotics to get and keep your gut healthy.  Some people may require other specific strains for a period of time if they have health issues they are looking to address.  Certain strains may benefit immunity, others an irritable bowel, others allergy and skin, others travelers tummy and so on.

Q
How do fermented foods fit into gut health?
A

Fermented foods/ingredients are transformed by microbial action.  The transformation increases the nutritional quality and the food or food ingredient may include both prebiotics and probiotics within it. Fermented foods/ingredients can transform gut ecology in a beneficial direction.  For example, even though fermented foods may not contain Bifidobacterium (a highly beneficial microbe family), they are capable of promoting the growth of Bifidobacterium within the gut.  Put simply, fermentation in nutrition is a primary factor in the promotion of an entire beneficial intestinal microbial ecosystem.  Probiotics, although important, are a narrow piece of the gut ecology discussion and need to be supported with prebiotics and fermented foods for optimal gut health.  greens+ whole body NUTRITION and fermented Vegan proteins+ are two convenient ways to add more fermented foods to your daily diet!

 

1Lederberg, J; McCray, AT (2001). “‘Ome Sweet ‘Omics—a genealogical treasury of words”Scientist 15: 8.

Q
What about the fermentation process – aren’t all fermented products equal?
A

Traditional fermentation techniques are the best way to harness the unique health benefits that fermentation has to offer. How does Genuine Health’s technique measure up?

  • We use a carefully controlled and methodical process to avoid uncontrolled fermentation – the nutritional advantages of fermentation can be lost/undone by uncontrolled fermentation
  •  Years of artisanal experimental work have perfected the process used by our experts – they know precisely when to stop the fermentation process in the blend
  • Once dried, we ensure a stable finished product, devoid of any undesirable microorganisms – research shows this is effective in powder form

As mentioned, the ability of a fermented food or product to promote the growth of beneficial microbes in the gut is NOT predicated on there being live Bifidobacteria etc. in the food or product.

 

Find a Store

Inventory varies - Please call ahead prior to visiting the store*

Shop Online

Browse a list of Online Stores which carry Genuine Health products.

Find an online retailer
Please select your language and region
Veuillez choisir votre langue et votre région.