Welcome to the family, basd

For more than 25 years, we’ve brought you the best products out there to nourish you from the inside, out—from research-proven superfood greens+, effective natural pain relief products, the first line of fermented supplements and proteins, stronger, heartier probiotics…

Now, we’re thrilled to announce that basd body care has joined the Genuine Health family.

basd is a Canadian line of organic, plant-based, cruelty-free body care products that perform as great as they smell. With several awards under their belt, including a consumer choice award for best body care brand, and a perfect 0 score on the think dirty app, we know you’ll love basd!

basd aligns perfectly with our vision and mission, that what we do matters, what we put in the bottle matters, how we treat people matters, and how we treat the planet matters.

“In our ever changing industry where we have become used to big CPG companies buying up our beloved Canadian brands, I am proud to be doing the opposite and continuing to build the strength of Canadian family owned companies.”

Stewart Brown, Founder & CEO