good to be nakd.

Did you know that the average person “wears” more than 100 different chemicals on their skin each day? Even if you eat well and take supplements to keep you healthy, it’s important to care for your body’s largest organ—with clean products you can feel good about.
Scrub down with our coffee scrub,
Lather up with our body wash,
Show your softer side with our luxe body lotion.
With bāsd body care, it’s good to be nakd.
  • Feel great, perform great too!
  • Made with clean, organic ingredients
  • Zero toxins, zero worries

Plant-based skin care with nothing to hide

bāsd body care products are made from clean plant-basd, organic ingredients and are free from parabens. We score a perfect “O” on the Think Dirty App—so you’re getting nothing but the best, cleanest products for your skin and overall health. bāsd products are made in Canada and never tested on animals (only consenting adults).

We were voted “Best Body Care Brand” by Dirty Thinkers’ Choice Awards and called the “best body care brand you’ve never heard of” by Allure Magazine, so we know you’ll love us. We’ve also got 200+ 5-star reviews to prove it.

Only simple, natural ingredients that work

Frequently Asked Questions

Are basd products vegan?

Yes! We proudly use only plant-basd ingredients to create beautiful products for your beautiful body, but we are still working on our vegan certification.

Are basd products gluten-free?

Our products are gluten-free, but like anything, if you have a severe allergy, we recommend checking with your doctor first and always doing a patch test.

Do you test on animals?

No way! Only on our employees, their friends and family and other beautiful, consenting, human bodies. We are also leaping bunny certified.

Can children use basd products?

You bet! basd is a household family product, perfect for you and your little ones.

I have a nut allergy. Can I use basd products?

We always say, safety first. Our best advice is to always check with your doctor before using any new product if you have a nut allergy. If you’re allergic to nuts, your body may not be able to benefit from our coffee body scrubs as we use almond oil. But depending on the severity of your allergy, you can check out our body washes and body lotions which have shea butter.

Are your products biodegradable?

Yes, our products our biodegradable.

Where are basd body care products made?

All our products are proudly made in Canada, and our Genuine Health office is headquartered in Toronto, Ontario.

How are your ingredients sourced?

We have a dedicated of team of experts and scientists that source the safest, most effective and best ingredients for our products.

I see that there’s some fragrance—is it synthetic?

Fragrances can get a bad rap, but our fragrances are natural and made from plant-based ingredients and essential oils to create the indulgent scents.

Are all of the ingredients in basd products clean?

You bet! Although some ingredients on our labels may sound scary, they are actually naturally derived, and help our products perform as well as they smell (and feel):

Allatonin is a natural protectant for healing skin and is believed to promote cell regeneration by stimulating the natural rejuvenation process. Allantoin can help reduce acne scarring and promote a more balanced skin tone.

Caprylyl glycol keeps your products clean while they’re cleaning you! It’s an antimicrobial agent that inhibits the growth of microorganisms. It’s also a plant-based skin conditioning agent that leaves you feeling soft while trapping moisture in.

Caprylic/capric triglyceride is a mixture of plant sugars that help moisture and vitamins get into the skin (and work their magic!).

Cetearyl alcohol is made from two fatty alcohols that occur naturally in small quantities in plants, and it helps keep the oils from separating. For us, it’s used as a thickening agent for our body lotion.

Cocamidopropyl betaine is a fatty acid compound derived from coconut oil. It helps capture dirt and oil to remove it from the skin (and it helps get the best bubbles from our lather!).

Ethyhexylglycerin, phenylpropanol is a natural preservative used to help fight against bacteria, yeasts and fungi. It’s derived from a variety of sources including seaweed, sea salt and plants.

Ethylene glycol distearate is a compound based on stearic acid, which is a naturally occurring fatty acid in soy, helps give our body wash its pearly finish. It also makes your skin supple and soft.

Glyceryl stearate acts as a lubricant on the skin to give it a smooth and soft appearance, by creating a barrier to slow water loss. (so, it’s basically sealing in all of the good stuff you’ll gain by adding our products to your beauty regime.)

Glycerin is a sugar alcohol derived from natural sources, like plants and vegetable fats. It helps prevent the loss of moisture from our body care products.

Hydroxyethylcellulose is a plant cellulose thickening agent in our body wash, is responsible for producing big bubbles all over your body.

Jojoba is a natural, plant-derived ingredient used to moisturize, soothe and treat skin.

Panthenol, aka vitamin B5, is used both as a moisturizer and to help encourage skin healing.

Sodium c14-16 olefin sulfonate is derived from coconuts and helps create the bubbles that make our body wash so great. It’s a great cleansing agent and helps to loosen dirt, oils and pollutants so they can be rinsed away.

Sodium citrate is used primarily to control the pH level of our products and has antioxidant properties that helps to preserve our products.

Sodium stearoyl lactylate is a natural emulsifier, which means that it helps with moisturization. It’s able to penetrate the top, dead layers of skin to really make you smooth.

Xanthan gum is a sugar-based thickening agent.