Health gives you the freedom to live the life you want to live.
That’s the heart of our mission: to nourish and inspire you to feel awesome every day, so you can give more to the people around you, and crush your own goals, too. To us, this is Genuine Health. We make all natural, science-based supplements that give your body the nourishment it needs for improved energy, cognition, movement, sleep and gut health – so you can love how you feel, every day.
You may have heard of our first product, greens+. We launched greens+ over 25 years ago, the first whole food formula to truly nourish the body. Today greens+ is still the #1 superfood in Canada – but more importantly, the only superfood to be validated by 9 clinical studies.
But there’s more to us than that. We love science and research (you could say we’re obsessed), and during our 25 years on this planet, we’ve continued to create products that make a difference in your life.
Our History of Firsts
First superfood formula!
First natural health company to do 9 studies on a superfood formula.
First with research-proven amounts of ingredients in formulas.
First to promote the benefits of phytonutrients and the benefits of food-based supplements.
First with fermented supplements and the first complete fermented protein.
First with natural eggshell membrane, an effective natural approach to managing pain.
First natural health supplement company to become a BCorp, a worldwide organization that uses business as a force for good.
First to launch a superfood designed for the gut.
A Note from Stewart Brown,
Our Founder & CEO
I love natural health. I have been in this industry since I was 16 years old and I cannot imagine anything more important that I could have dedicated my life’s work to.
In the mid 80s, I opened a health food store in the heart of the LGBT community in Toronto. Shortly after, the HIV crisis hit and my store, Supplements Plus, was in the heart of the epidemic. I learned a lot at that time – I was doing my best to help those affected and watched the community around me in crisis as friends were lost. It was an important time in history and it was an important time in my life, as it created the value system of what became Genuine Health.
At Genuine Health, we are so fortunate that we have the opportunity to change people’s lives every day, and we take that responsibility very seriously. What we do matters, what we put in the bottle matters, how we treat the planet matters, and providing you with the latest credible information matters, so that you can make the best choices for your health.
We’re passionate about looking at the latest research in nutritional science to drive innovation in our products. The most important thing to me is that the products that we create make a difference in your life, by giving your body the nourishment it needs to bring you more energy, vitality and overall health and wellbeing. When you have all these things, you can live your life to its fullest expression.
“Health gives you the ultimate freedom, the freedom to live your life to its fullest. We’re passionate about making natural health products that give your body the nourishment it needs to get there.”
– Stewart Brown
Meet the Team
Nutrition and vitality isn’t just our business – we live and breathe it, too. While we don’t all eat the same food in the lunchroom, or go to the same fitness classes, what unites us is our love of nature, of feeling happy & healthy, and of helping others feel the same. Over half of us have been trained in nutrition, and are self-proclaimed “nutrition geeks.” This geekery seeps into the products that we make, the educational content we create, and the way that we answer your questions when you call us. We also have an extended family of passionate health and nutrition experts who are the best and the brightest in their field. They’re the people who we call on to help us spread the word about nutrition, or to learn about what’s new and hot in the world of wellness.
We are a proud BCorporation, which means that we are part of a community of companies that use business as a force for good – and we were the first natural supplement company to receive this status. What this means to you is that we care deeply about this planet we all call home, and all of the creatures that live on it. Sourcing sustainable ingredients, planting trees to replenish the earth, donating our nourishing supplements to animal rescue sanctuaries and to our fellow humans who are less fortunate than us, and funding research that has the potential to extend the life span of bees are just some of the things that we do to share the love –and help us thrive together.